Whenever we think of obsessions, we tend to think of something that is no good for us.The word obsession is mostly used when discussing something negative, or a story with a sad ending.This person had an obsession with alcohol, or that person was obsessed drugs... so on and so forth.But what if I told you there is a positive to obsessions... ther

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 Marketing  helps facilitate exchange relationships among people, organisations and nations.It is a social process involving the activities necessary to enable individuals and organisations, to obtain what they need and want through exchanges with others, and to develop ongoing exchange relationships.Not every exchange happens automatically, neither does every

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  Marketing is often short changed in many businesses, especially SME businesses.What I mean by that is that many people don't fully understand the full scope of marketing in a business.All too often marketing is seen as a simple promotions or advertising exercise... for example billboard advertising, Google Adwords advertising and so on.Don't misu

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Business Level Marketing CourseThis MBA level 'Business Level Marketing' course is designed to provide you with all the knowledge you need, to successfully run the marketing fun

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 Almost every company I’ve worked with has no process for what happens when their salespeople are put through to a voicemail system.Do we leave a message or not?Well the simple answer is, of course you do… don’t waste the cost of a call!The secret to leaving voicemails

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 How is it that so many companies seem so far away from their customers.We often see a decision made or a new product launched, that clearly hasn’t considered... ‘What would our customers think of this?'The result of this kind of behaviour leads to solid and successful companies losing their number one status, and losing all focus and direction.We see c

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 Timekeeping is my bug bear.I’m the kind of person that arrives a good 30 minutes ahead of time and when someone then arrives 30 minutes late, I’m pretty frustrated.In all truth though, timekeeping says a lot about you as a person.Whether we like it or not, we all judge each other on our timekeeping… whether consciously or subconsciously.Some will

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 Getting press articles written about you in most publications is tough, especially when you’re not a huge company.This often puts smaller firms and startups at a great disadvantage when getting their business and products out to the wider market.But there are ways that you can get your company name and new products published for free...


 

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 The business environment is constantly changing.New technologies are making it more complex and volatile.We live in uncertain times.With this in mind, it makes sense that the way we hire our people should change too.Competency based appraisals and appointments are becoming more and more questionable.What made an executive successful in a previous r

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 It’s always a shame to see good employees leave the company, and we must understand why they are leaving.The impact on a company's effectiveness and performance when a good performer is lost can have lasting problems on the business.You lose the results that they were achieving, and it takes time to recruit and train a replacement... and get them to the lev

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