Marketing helps facilitate exchange relationships among people, organisations and nations. It is a social process involving the activities necessary to enable individuals and organisations, to obtain what they need and want through exchanges with others, and to develop ongoing exchange relationships. Not every exchange happens automatically, neither does everyKeep Reading
Marketing is often short changed in many businesses, especially SME businesses. What I mean by that is that many people don't fully understand the full scope of marketing in a business. All too often marketing is seen as a simple promotions or advertising exercise... for example billboard advertising, Google Adwords advertising and so on. Don't misuKeep Reading
How is it that so many companies seem so far away from their customers. We often see a decision made or a new product launched, that clearly hasn’t considered... ‘What would our customers think of this?' The result of this kind of behaviour leads to solid and successful companies losing their number one status, and losing all focus and direction. We see cKeep Reading
Getting press articles written about you in most publications is tough, especially when you’re not a huge company. This often puts smaller firms and startups at a great disadvantage when getting their business and products out to the wider market. But there are ways that you can get your company name and new products published for free...
on 6th January, 2016 by Damian Foster Your personal brand is all about how the world see’s you. Its your reputation, trustworthiness, respect and quality guarantee. It’s what you stand for and what people can expect you will give. All too often we forget how important our personal brand is. We must work always be aware of our personal bKeep Reading
At some point, we’ve all been told that our product or service is too expensive. But is it really?… What’s really causing potential customers to say this?… and how can we overcome this objection. Here’s a few things you need to consider...
The subject of how quickly individuals adopt products is always one that interests me. The adoption process (to give it it's right name) involves the attitudinal changes experienced by individuals from the time they first hear about a new product, until they adopt it. There are five stages of the adoption process...1. Awareness Here Keep Reading
The job of a marketer is vast and important. Yes there are pricing, product, distribution and promotion decisions to contend with... but before we even get close to this point, a fair amount of market opportunity analysis needs to be done. One important part of market opportunity analysis is environmental analysis. Influence of marco-environmental tKeep Reading
So we’ve decided that our new product idea could be a goer, and its now time for us to determine whether an industry is attractive for our product. Alternatively you may have existing products, and need to asses your current industry in order to prepare your new marketing plan. There are a number of things we need to consider when we are assessing the attractivenKeep Reading